Marc Gruber, Vice President Innovation and Professor of Entrepreneurship at EPFL and Sharon Tal, Professor of Entrepreneurship at Technion, co-wrote the book Where to Play, which is an excellent complement to the Lean Start-up toolkit. You can get their book Where to Play on Amazon. You will find out more how to pick the right arena, so pivoting is less likely or less costly! We also talk about implications for InsurTech and FinTech businesses, but also insurers and banks and their innovation projects.

This episode of the InsurTech Series was brought to you by HITS - House of InsurTech Switzerland. HITS is the innovation corp-up hub focusing on the InsurTech sector, bringing corporates and start-ups to develop customer-centric solutions. HITS creates the perfect environment to make innovation happen with early-stage investors and partners from the InsurTech sector.

The intro message was kindly narrated by Sara Palmbush, PR and content specialist, and the outro message by Gabriella Trujillo from HITS.