Ani Petrova, founder of The FinTech Marketing Hub and Araminta Robertson, a FinTech writer at Mint Studios, spoke to Rudolf Falat, founder of Voice of FinTech podcast.

Here is what they talked about:

• Araminta and Ani – how did you end up interested and working in FinTech Marketing? Why have you joined forces?

• Tell us about The Fintech Marketing Hub – what’s your mission?

• Specifically, what services you provide for FinTechs?

• Say I am a B2C FinTech early-stage start-up – what would be your advice on building a brand with a limited budget in the shortest possible space of time? Is it possible at all?

• Are online ads worth the money and effort at all? When can they work and when?

• Is traditional marketing (apart from digital) relevant and useful for FinTechs? If yes, how?

• Perhaps slightly less relevant, but what you recommend B2B start-ups? How to impress their enterprise clients?

• Can you mention some success stories of clients you have worked with? And conversely, lessons learned?

• The best book for a FinTech founder? Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine and Fintech Founders: Inspiring Tales from the Entrepreneurs that are Changing Finance

• What’s in store for you this year?

• What’s the best way to reach out and find out more about you?