Joe Keeley, CEO, and co-founder at JustiFi Technologies, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about founders making the most out of their business by adding a FinTech layer to their companies.

Here are the questions Joe answered:

• Joe - how did you get to what you do these days?

• How is the Embedded FinTech world evolving?

• Where should founders start when considering adding a FinTech layer to their platform?

• You are saying on your website that payment platforms take too much value from their customers, and you are different. How and why?

• What’s your technology angle, or do you have more brilliant engineers than other players?

• What is your solution/services?

• Who are your key clients?

• Many FinTech founders are young and haven’t experienced a recession yet. So how do you keep growing your business in a challenging economic environment? 

• What’s your favorite business book? Traction: Get a Grip on Your Business

• What’s the best way to reach out: website Justifi.ai or Joe's LinkedIn