Shameer Sachdev, founder and MD at Growth Gorilla, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about helping FinTechs grow, leveraging all modern Marketing techniques.

Here are the key questions for Shameer:

• Shameer - how did you get to what you do these days?

• Growth at any cost is behind us for a while. So how do you help FinTechs to grow profitably and sustainably?

• What are your crucial takeaways from designing a growth strategy?

• How can FinTechs create a robust marketing plan on a budget? Should FinTechs try to build a B2C brand, or are they better off going through the B2B route?

• Does one still need a website to promote their business?

• What are the best marketing tools to focus on? Digital marketing, SEO, PR?

• What about social media? How do you drive conversion from likes to sales?

• Who are your key clients? How do they differ? 

• What’s the best way to reach out: Shameer Sachdev (LinkedIn) or Growth Gorilla (website)